Innovation – Colour Breathing® and CBRT™
Research and Development History
The Colour Breathing Disks® and technique have been developed by Alison Bourne since 1997. Prior to this she had a commercial background which included Wines & Spirits to Master of Wine level – which is where she learnt about colour, Retail and Wholesale Management, National Project Management to Board Level, New Product Development and Own Label /National Grocery Buying. As a National Buyer she had a positive approach to buying commodities at best prices national chains often couldn’t achieve. After three years experience in new product development Alison had developed the competence, commercial knowledge and experience necessary to be able to create market and test the Colour Breathing concept.
Inventors have a vision and the last 19 years work and dedication have culminated in the creation of Colour Breathing Relaxation Technique® (CBRT) widely recognised as being a visual form of Mindfulness, as a new and valued approach to mental health and well being. Colour Breathing® is now ready for international launch as an innovative solution to stress management, with high standards with the quality range of products ready for a worldwide mass market with huge sales and market potential.
Following a sudden family bereavement to cancer in 1990, Alison re-trained at weekends for 2 years and left paid employment to become an Aromatherapist and Palliative Care Therapist. Within two years she became the first complementary therapist and key team member in her local hospice in the New Forest, Hampshire. It was during this time she became aware of a gap in the market for a product which Patients could use to help themselves relax. Working closely with doctors and nurses within a hospice environment provided her with deep insight into the many different forms of stress and anxiety and the often devastating ripple effect it could have on close family members and friends.
Key notable milestones since 1997:
- 2 years for initial product design creation of pilot disks, trials and research to production stage. Offered book publishing contract with first publisher contacted – Collins & Brown, in London. Decided to self-publish book as they wanted to “change” the colours of the Colour Breathing Disks – to save on print costs. This would have invalidated 2 years research so pulled out.
- 18 months search for printer who could produce the products to the desired quality at a commercially viable price
- 2000 – First UK Patent granted. Now a Brand in its own right -trademarked invention /apparatus – with technological potential.
- 2001 – Met Composer of Music for Colour Breathing CD Gerald Jay Markoe in New York. Took book drafts to Chicago Book Fair, APA Book Fair Sydney, and Frankfurt Book Fair.
- 2001 – Book foreword written by Mr. Michael Dooley, first edition published in 2002.
- Colour Breathing accepted by the UK Publishers Association.
- 4 years presence at the Frankfurt Book Fair resulting in Alison connecting with an extremely valued publishing mentor with over 30 years experience and worldwide contacts.
- 2002 – initial publishing print run and talks given about products in Denver, Sydney, London
- 2002 – Colour Breathing joins Publishers Association visit to Singapore and Australia.
- 2002 – First meeting at Leeds University – Colour Science
- 2002 – 2004 development of the two day certified training programme including second visit to Australia, speaking at Mind & Body event.
- 2003 – meet Professor Arnold Wilkins who designed coloured overlays for dyslexia, Essex University
- 2004 Colour Breathing is recognised by the BCMA as being a bonafide complementary relaxation therapy in the UK
- 2004 – Colour Breathing at ISMA (International Stress management Association) London conference
- First contact with Professor Terry Looker & Dr. Olga Gregson, Manchester University
- Mainstream mental health sector status and endorsements from mental health experts
- 2004 – 2006 Colour Breathing used in schools as part of the Discovery Project.
- 2004 – First Colour Breathing Practitioner Training Programmes held in Portsmouth and Cardiff
- 2005 – Colour Breathing Practitioner Training Programmes held in Edinburgh, Glasgow, Wales, London, Northern Ireland and Australia
- 2005 – 2008 – A Colour Breathing Franchising format explored and developed but proved to be the wrong vehicle for Colour Breathing*
- 2006 – Meeting at Oxford University Faculty of the Mind – Colour Breathing is a form of technology.
- Successful Pilot Training Licence with “Action Mental Health – Northern Ireland 2006 – 2007
- 2008 – Colour Breathing initial visit to Arizona and US Trademarks granted.
- 2009 – 2010 Colour Breathing two visits to Qatar; preparations started on upgrading of Colour Breathing into CBRT.
- 2009 – Gerald Jay Markoe sadly passes away; Composer Terry Oldfield agrees to write new compositions.
- 2009 – A Consultant from SEHTA (South East Health Technology Alliance) advises Colour Breathing to focus preparation for NHS entry.
- 2010 – GWIIN BFIIN Awards Cardiff
- 2009 – 2011 Further R & D CBRT Training Programmes held in Hampshire
- 2011 – CBRT showcases with great success to the NHS at DH Health Care Innovation Expo at London Excel Centre
- 2011 – The first CBRT NHS Pilot Initiative drafted and developed throughout 2011 – 2013
- 2011 – New website created. CBRT attends Royal College of Nursing Conference and suggested its training programme becomes a CPD accreditation.
- 2011 – New version of CBRT Training Programme prepared for CPD Accreditation and ISO : 13485 standards
- 2012 – CBRT completes NHS NIC (National Innovation Centre) Technology Scorecard Process with score of 92.53%. CBRT meets with key individuals within NHS and Department of Health.
- 2013 – The Francis Report is published and NHS England starts 1st April 2013. Five months extensive due dilligence with NHS South of England aligns benefits of CBRT with the NICE Quality Standards for depression.
- 2013 – CBRT meets with key individuals within NHS, NHS England and Department of Health in preparation for pilot initiatives. No funding made available to pilot non-NHS interventions and create NHS evidence.
- 2014 – CBRT meets Very Senior Management within NHS England, various organisations. First meeting with UK national mental health bodies.
- 2015 – CBRT invited to attend Wessex AHSN Innovation Programme and offered support through SET Squared partnership. New Business Plan written ready for investment.
- 2016 – CBRT asked to write a White Paper for inaugural edition of “Innovation Today” magazine.
CBRT Abstract written for PICS 2016 conference at UCL London about the first NHS pilot starting to take place Autumn 2016 to create NHS evidence.
Colour Breathing has been created on a very small budget compared to many new mental health and wellbeing interventions.
The “NICE Guideline on the Treatment and Management of Depression in Adults” (2010, page 293) states: “Low-intensity interventions are clinically and cost effective for subthreshold depressive symptoms and mild depression, and therefore are to be preferred over individual and group CBT (and other high-intensity psychological interventions) as the initial treatment for subthreshold depressive symptoms and mild depression. Group CBT is an effective treatment for mild depression but, given the duration of the group and the staffing of such groups, it was viewed on cost-minimisation grounds as less cost effective than low-intensity interventions but more cost effective than individual CBT, and so was placed between them in the stepped-care model.”
With stress and anxiety affecting many millions of people in the current economic climate, mild to moderate mental health needs require support. The provision of CBRT Relaxation Support Sessions used as a health and social care interface is a practical and common sense approach to the above situation which can also support a diverse population, with individual and community support service needs. CBRT received an extremely positive and excellent response from NHS management attending the DH Healthcare Innovation Expo 2011 – which has resulted in the CBRT NHS Initiatives being written.
A candid look at some of the obstacles and challenges we have had to overcome since 1997:
- Losing £2 million+ through copyright theft. In 2001, at The Frankfurt Book Fair, the author was approached by the chief director of Healing Society Inc, based in Sedona and South Korea requesting a version of the new Colour Breathing Book Kit be sent to Korea upon publication in 2002. It was then found that the the original Colour Breathing book kit was blatantly copied by a multimillionaire based in North Arizona who called his version “Healing Chakra.” FedEx documentation proves that the publishers Healing Society, Inc had received the parcel of Colour Breathing products at their headquarters in South Korea. The CBRT were unable to sign a US co-edition contract worth £130,000 due to having to take legal action. The plagiarized “work” was first seen by Alison at the Frankfurt Book Fair in 2002. Attorney fees between 2003 – 2006 resulted in an agreement to attend a mediation meeting in London but they did not attend. No compensation has ever been offered or received and it is estimated that ≥ $ 2 million USD profits were made during the 2003 US launch in 17 US states.
- A lack of UK Bank funding support for healthcare innovation within the private sector.
- Red tape and lack of NHS funding to pilot a non-NHS intervention – required to create NHS evidence.
- Poor financial advice:
i) In 2007 a financial advisor negotiated on behalf of CBRT and documents were signed for investment of £250,000 – but the international funding ‘source’ was questionable which resulted in CBRT having to report it to the police and Interpol. The knock-on effects of not receiving this investment were extremely difficult.
ii) It was suggested by a Franchising lawyer that Colour Breathing might become a suitable franchise model – however individuals who signed franchise agreements did not pay for their investment.
iii) A Legal letter and even a ‘police incident’ number had to be arranged – to warn off a UK Colour Therapist ‘stalker.’
- A patent holding UK invention http://www.colourbreathing.com/home-2/patents-copyright-ipr/
- BCMA (British Complementary Medicine Association. http://www.bcma.co.uk/
- “Colour Breathing Disks Easel Chart” http://www.colourbreathing.com/about-cbrt/how-cbrt-works/
- Initial research and development started in 1999/2000
- CBRT scored 92.53% with the NHS National Innovation Centre Technology Scorecard http://www.colourbreathing.com/cbrt-nhs-national-innovation-centre-technology-scorecard/
- “Mind-Body Relaxation technique” NHS Evidence http://www.evidence.nhs.uk/search?q=Mind-Body+and+Relaxation+Techniques
- Breathing Techniques NHS Evidence http://www.evidence.nhs.uk/search?q=breathing++Techniques
- Mindfulness approach NHS Evidence http://www.evidence.nhs.uk/search?q=mindfulness
- positive thinking NHS Evidence http://www.evidence.nhs.uk/search?q=positive%20thinking&ps=30
- self-help and guided self-help http://www.evidence.nhs.uk/search?q=guided+self+help
- MBSR (Mindfulness –based stress reduction) http://www.evidence.nhs.uk/search?q=mindfulness+relaxation+
- Mind-body interventions http://www.evidence.nhs.uk/search?q=mind+body+interventions
- creative visualisation http://www.evidence.nhs.uk/search?q=creative+visualisation
- meditation http://www.evidence.nhs.uk/search?q=meditation+
- group therapy http://www.evidence.nhs.uk/search?q=Group+Therapy
- anxiety breathing techniques http://www.evidence.nhs.uk/search?q=anxiety%20breathing%20techniques
- NHS Evidence http://www.evidence.nhs.uk/
- Management of long term conditions http://www.kingsfund.org.uk/current_projects/gp_inquiry/dimensions_of_care/the_management_of_1.html
- “Mental illness ‘under-treated by NHS ‘”http://www.nhs.uk/news/2012/06june/Pages/mental-health-undertreatment-scandal-LSE-report.aspx
- NHS Choices website http://www.nhs.uk/Pages/HomePage.aspx
- London School of Economics Centre for Economic Performance http://www2.lse.ac.uk/home.aspx
- How Mental Illness Loses out in the NHS report http://cep.lse.ac.uk/pubs/download/special/cepsp26.pdf
- Professor Lord Layard Mental Health Policy Group 2011 – 2012 http://cep.lse.ac.uk/_new/research/mentalhealth/default.asp
- Patchy Progress shown for Mental Health Treatment http://www.mentalhealthy.co.uk/news/935-patchy-progress-for-mental-health-treatment.html
- NICE Guideline on the Treatment and Management of Depression in Adults http://www.nice.org.uk/nicemedia/live/12329/45896/45896.pdf
- DH Healthcare Innovation Expo http://www.healthcareinnovationexpo.com/index.asp
CBRT™ Colour Breathing Relaxation Technique® – an easy to use relaxation aid for mental health, mindfulness & well being